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Active Agent is a German DSP focused on programmatic advertising within the DACH region. It provides access to local publishers and emphasizes data privacy compliance.
Adition is a platform for ad serving and programmatic advertising. It enables delivery, targeting, and optimization of digital campaigns across multiple channels.
Adobe Analytics is a powerful analytics suite that delivers deep, multi-channel customer insights. It's designed for enterprises with complex data and marketing needs.
Amazon Advertising allows advertising directly on Amazon and across its ecosystem (e.g., Fire TV, Audible). It's especially effective for e-commerce brands with tangible product offerings.
etracker is a German web analytics platform that offers GDPR-compliant visitor tracking without cookies. It focuses on user behavior analysis, conversion optimization, and campaign tracking.
Meta Ads includes advertising on Facebook, Instagram, and the Meta Audience Network. It enables targeted campaigns based on user behavior, interests, and detailed demographic information.
Google Ads is Google’s advertising platform, allowing businesses to display ads in Google search results, YouTube, Gmail, and across the Display Network. It uses an auction-based system with targeting based on keywords, demographics, and user interests.
GA4 is the latest version of Google Analytics. It uses an event-based data model and incorporates machine learning to predict user behavior while focusing on privacy.
DV360 is Google’s programmatic platform for large brands and agencies. It allows centralized planning, buying, and optimization of display, video, and audio ads.
Google Spreadsheets is a cloud-based spreadsheet tool used for data collection, reporting, and collaboration. It's popular for basic dashboards and custom marketing reports.
HubSpot is an all-in-one platform for inbound marketing, sales, and customer service. It includes tools for email marketing, automation, CRM, and performance tracking.
Through Instagram Ads, a part of Meta Ads, businesses can precisely reach their target audiences with visual content in the Feed, Stories, and Explore section – based on interests, behavior, and demographic characteristics.
LinkedIn Ads are ideal for B2B marketing. The platform allows targeting based on job title, industry, seniority, and company size, reaching professionals and decision-makers.
Matomo (formerly Piwik) is an open-source web analytics solution considered a privacy-friendly alternative to Google Analytics. It offers self-hosting and full data ownership.
Microsoft Ads (formerly Bing Ads) allows advertising across Bing, Yahoo, and MSN search engines as well as Microsoft’s partner network. It offers similar features to Google Ads, but often reaches a different, sometimes more affluent, audience.
Pinterest Ads target users who are actively looking for inspiration—such as for home decor or recipes. Ads appear as “sponsored pins” within users' feeds or search results.
Salesforce is a leading CRM platform providing tools for customer relationship management, marketing automation, and detailed analytics.
The Trade Desk is an independent demand-side platform (DSP) providing access to global inventory. It’s known for precise targeting, deep data integration, and high-quality inventory access.
TikTok Ads offer creative storytelling through short-form videos. Brands can engage with trends, hashtags, and creator collaborations to reach a young and highly engaged audience.
Xandr (formerly AppNexus) is a programmatic advertising platform commonly used for video and connected TV (CTV) campaigns within premium inventory. It offers robust targeting and data capabilities.
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