AI agents that enable better media decisions

DRWN AI agents are specialized AI modules. They take into account external and internal factors that lie outside the purchasing platforms but have a significant impact on campaign success. Multiple agents work in parallel and feed their assessments into a central decision-making logic to enable better budget decisions in media buying.

Intro to AI agents

Why AI agents make the difference

The integrated AIs of the purchasing platforms are based exclusively on the performance data measured there.
However, the actual success of an advertising measure is influenced by many more factors, many of which lie outside the purchasing platforms.

This is exactly where DRWN AI's AI agents come in.

They continuously analyze various influencing factors that are relevant to the success of a campaign but are not taken into account by platform AIs. These findings are bundled into a central decision-making logic and enable DRWN AI to be specifically tailored to the respective business case — instead of generic platform optimization.

The result: media decisions based on actual influencing factors and not just on isolated performance metrics.

Modular, combinable, and expandable

DRWN AI does not rely on a single AI model, but rather on the interaction of specialized AI agents. Each agent analyzes a clearly defined data space and provides targeted signals for better media decisions. Depending on the setup, objectives, and data situation, different AI agents are used — they can be flexibly combined and expanded at any time.

Competition Agent

Monitors competitive activities and identifies changes in the market environment, e.g., supply bottlenecks or discount campaigns.

Pricing Agent

Analyzes the price attractiveness of your own product compared to the competition on price comparison portals or other freely accessible aggregators. In price-sensitive sales markets, this is a key element in efficient, data-based budget and allocation decisions.

News Agent

Takes into account current news, market trends, and external events that may influence demand and campaign performance.

TV agent

Analyzes the impact of TV commercials (analog and CTV) and takes these branding effects into account when optimizing budgets and campaigns.

Calendar Agent

Takes into account holidays, weekdays, weekends, or other date-based events. 

Population Agent

Identifies changes in the population during regional targeting campaigns

Seasonality Agent

Takes into account company-specific, seasonal fluctuations in demand.

Weather Agent

Incorporate weather data into optimization when it is relevant to product demand or campaign performance — e.g., for seasonal or weather-dependent products.

Your advantages with DRWN AI Agents

Better decisions

AI agents identify correlations that lie outside the purchasing platforms, thereby providing a comprehensive basis for decision-making.

Less operational complexity

Routine analyses, monitoring, and optimizations run automatically in the background.

Transparency instead of a black box

Every decision is based on clearly defined data sources and logic.

scalability

Whether you have a few campaigns or complex multi-channel setups, AI agents scale without additional manual effort.

Ready for AI agents that really add value?

Experience how specialized AI agents make your media buying smarter, more comprehensive, and more efficient.

This results in decisions that:

  • are not based solely on platform data
  • are based on multiple independent signals
  • are not distorted by individual metrics
  • are explainable and traceable at any time
Intro to AI agents
Book an appointment directly