More scalability.
Better performance.
Less operational pressure.
Agencies today are under a lot of pressure: increasing complexity, growing customer demands, and more and more operational tasks are weighing them down. DRWN AI takes care of data-intensive optimization and decision-making logic in the background – so agencies can focus on what really sets them apart: strategy, consulting, and impact.
When performance needs to scale – but structures don't grow with it
Agencies are facing increasing demands:
- More platforms, more data, more KPIs
- Higher transparency requirements on the customer side
- Expectations for AI-supported control
- Scaling without proportional staff increases
With increasing complexity, structured, cross-platform decision-making logic is becoming a competitive factor.
Strategy remains human. Decision-making logic becomes systemic.
DRWN AI adds a cross-platform control layer to agency models.
The platform:
- Harmonizes performance data across all relevant channels
- translates customer goals into a consistent KPI architecture
- Structures budget decisions transparently
- Documents optimization logic in a comprehensible manner
The agency continues to be responsible for:
- Strategy
- Setup
- Creation
- Customer management
- Operational implementation
DRWN AI structures decisions – not agency services.
Two models. Clear ownership. No gray areas.
Model 1: Agency Account
The agency is the contract and data owner.
- DRWN AI is operated in the agency account.
- Customers, KPI definitions, and access rights are managed by the agency.
- Customer relations and reporting remain entirely with the agency.
- No independent customer access by DRWN outside of defined roles.
Advantages:
- Central control of multiple customers
- Standardized decision-making architecture
- Scalable processes
- Clear separation of strategy and technology
Model 2: Customer setup with agency management
The customer is the contract and data owner.
- DRWN AI is operated in the customer account.
- The agency receives defined, role-based access rights.
- Strategic and operational management remain with the agency.
- Transparent governance structure.
Advantages:
- Maximum transparency
- Clear distribution of roles
- Uniform basis for decision-making
DRWN AI = Technology Partner
In agency setups, DRWN AI acts exclusively as a technology infrastructure.
- No automatic access to agency accounts
- Role-based access control
- Transparent documentation of all data access
- No independent customer contact in agency models
Agency accounts are subject to defined competition protection on the customer side.
Market roles remain clearly separated. The agency is and remains the strategic point of contact.
DRWN AI in agency use
DRWN AI is already being used successfully by agencies:
BCN
BCN is one of Germany's leading cross-media advertising marketers. With more than 300 brands and 500 media offerings, BCN reaches 63 million people across multiple media channels.
BCN uses DRWN AI for its KPI performance campaigns for a wide range of advertisers and campaigns. To do this, BCN uses an agency account (Model 1) that is customized to its specific needs.
OMG
Omnicom Media Germany (OMG) is one of Germany's leading media agencies and develops effective marketing and communication solutions for companies based on innovation, creativity, empathy, and data.
OMG complements the existing technology setup of selected clients with DRWN AI (Model 2: client setup with agency management).
CAI.media
CAI.media is a technology-focused media agency belonging to the Cooperative Financial Group (GFG).
For CAI.media, the DRWN AI software was customized specifically for the Cooperative Financial Group, enabling individual Volks- und Raiffeisenbanken as well as nationwide sales organizations and associations to build up and systematize group-wide expertise in media buying.
Ready to scale your agency?
DRWN AI creates:
- a scalable, AI-supported infrastructure
- clear decision-making logic across all platforms
- stronger strategic positioning vis-à-vis customers
- a robust basis for argumentation in pitches
AI does not replace agency services – it structurally reinforces them.