How big is the efficiency potential of a media budget?
Media budgets are optimized daily, but rarely evaluated holistically. The DRWN AI Budget Efficiency Calculator gives you an initial assessment of the potential in structure, allocation, and decision-making logic.
No registration, no obligation – just sound guidance.
Calculate optimization potential now
Are you ready to discover the full potential of your media buying with DRWN AI?
Find out what's possible with our online calculator. Either based on historical averages or your own KPI values.
What the computer can do – and what it can't
Initial structured assessment
The budget efficiency calculator provides an initial, realistic estimate based on typical setups and benchmarks. It does not replace a detailed analysis of actual campaign data.
For a reliable assessment, we recommend:
- a free live analysis of the performance of your purchasing platforms
- the DRWN AI Performance Audit
(one-time fee of €990)
Where does efficiency potential arise?
Typical levers in complex media setups:
- Budget allocation across channels
- Response speed to performance signals
- KPI harmonization
- Decision logic & prioritization
The calculator shows where potential is likely to lie – not what is already running optimally.
Has this been tested in the market?
Yes – and it has been in productive use for years.
The budget efficiency calculator is based on setups, decision-making logic, and benchmarks from the daily use of DRWN AI by hundreds of advertisers.
Get a personalized efficiency analysis
The online calculator provides initial guidance based on typical benchmarks.
In the personal efficiency analysis, we go one step further:
In a joint video call, we analyze your setup based on your current KPI values and platform structures—transparently, comprehensibly, and without system access via screen sharing.
The analysis is non-binding and helps to define concrete next steps.
Included:
✓ Individual evaluation of your platform combination
✓ Assessment of structural efficiency potential
✓ Comparison of your KPI values with benchmarks
✓ Discussion of possible budget levers
✓ Concrete recommendations for action for your setup