Seamlessly integrated into your existing platform landscape
DRWN AI connects existing media, analytics, and data platforms via standardized interfaces. This results in consistent KPIs across channels, centralized analyses, and informed optimization decisions – without the need for additional tracking setups.
Supported platforms & interfaces
Shopping platforms
Active Agent is a German DSP that focuses on programmatic advertising in German-speaking countries and is committed to high data protection compliance. DWN AI enables it to control and optimize display and video campaigns, especially for local publishers.
ADITION is an ad server hosted in Germany for the delivery, management, and performance measurement of digital advertising media, connected to DRWN AI for consolidated data usage.
With the integration of Amazon Advertising, DRWN AI is able to optimize programmatic display, video, and audio advertising on Amazon, within the Amazon ecosystem (Prime, Audible), and on the open web.
Google Ads is Google's advertising platform that allows companies to place ads in Google search results, on YouTube, in Gmail, and on the Display Network. DRWN AI allows these campaigns to be optimized holistically in combination with other shopping platforms.
Google Display & Video 360 is one of the leading programmatic DSPs for display, video, audio, and CTV advertising. Through the API with DRWN AI, DV360 campaigns can be optimized in competition with other DSPs, social media platforms, or search networks.
The integration of LinkedIn Ads enables DRWN AI to holistically optimize B2B and recruiting ads in the LinkedIn feed and messaging environment, for example, with other social media platforms.
Using Meta Ads, DRWN AI optimizes campaigns on Facebook, Instagram, and the Audience Network in the form of feed, story, and video ads.
Microsoft Ads (formerly Bing Ads) enables advertising on the Bing, Yahoo, and MSN search engines as well as in Microsoft's partner network and is connected to DRWN AI for central control, particularly of performance marketing campaigns.
Pinterest Ads appeal to users who are actively seeking inspiration — for example, when searching for interior design ideas or recipes. Ads appear in the form of "sponsored pins" in the feed or in search results. DRWN AI allows these campaigns to be integrated into a holistic optimization strategy.
The Trade Desk is an independent DSP (demand-side platform) known for its precise targeting, extensive data integration, and high-quality inventory. DRWN AI uses the TTD connection in particular to optimize different DSPs against each other.
DRWN AI uses TikTok Ads to optimize campaigns and budgets delivered on the TikTok social network.
Xandr (formerly AppNexus) is a programmatic advertising platform that DRWN AI uses to optimize video and CTV campaigns in premium inventory in accordance with the KPI targets set by the customer.
Tracking platforms
DRWN AI offers the option of using attributed performance values from the shopping platforms used as a basis for evaluation via an interface to Adobe Analytics.
DRWN AI offers the option of using performance values attributed by the Germany-based tracking service provider etracker as a basis for evaluation via an interface.
DRWN AI offers the option of using performance values attributed to the shopping platforms used as a basis for evaluation via an interface to Google Analytics (GA4).
Matomo (formerly Piwik) is an open-source web analytics platform that is considered a privacy-friendly alternative to Google Analytics. It can be self-hosted and offers full data control. DRWN AI has integrated Matomo as a privacy-compliant tracking platform for measuring KPIs relevant to DRWN AI.
CRM & internal systems
Google Spreadsheets is the "Swiss Army knife" for structured and regular data integration from systems that currently do not have an API interface with DRWN AI. Internal company data in particular is transferred to DRWN AI in a fully automated manner using this method.
DRWN AI offers an interface to Hubspot to integrate lead and campaign data collected in Hubspot into DRWN AI. Furthermore, marketing and sales data can be used for comprehensive optimization of media buying and the creation of individual AI models.
DRWN AI uses Salesforce to include sales data and link marketing and sales data for comprehensive optimization of media buying and the creation of individual AI models.
Use all relevant data for centralized decision-making logic
Discover how DRWN AI integrates your existing media, analytics, and business platforms into a centralized decision-making logic – without adding tracking complexity. And how we can also utilize data that lies outside the platform mentioned above.