DRWN AI: YOUR PLATFORM FOR INTELLIGENT MEDIA BUYING

DRWN AI is an AI-powered software platform for cross-channel paid media budget optimization. It combines data, AI, and decision-making logic to optimize your media budgets daily.

The principle is simple: you set the direction. DRWN AI supports you with data-driven decisions that you can understand, manage, and control.

Let's dive deeper

Fully automated campaign optimization

We optimize your budget allocation across all channels – AI-supported and on a daily basis. All relevant signals flow into a central decision-making logic. Data becomes decisions. KPIs become measurable performance.

How DRWN AI optimizes campaigns

AI agents

DRWN AI agents extend budget optimization to include external and internal influencing factors. Several specialized AI modules work in parallel and bundle their results in a central decision-making logic. For well-founded, context-based media decisions.

Learn more about AI agents

Custom AI solutions

When standard AI isn't enough, customized models are needed. DRWN AI develops individual solutions based on your data and target values – transparent and controllable. For decisions that are demonstrably better.

Discover custom AI solutions

Implementation

AI rarely fails because of the technology, but rather because of its implementation. DRWN AI integrates seamlessly into your existing setup – no modifications or additional tracking required. Quickly go live without any technical friction.

How implementation works

Data connectors & integrations

DRWN AI seamlessly connects your media, analytics, and data platforms. This creates consistent KPIs and a centralized basis for decision-making. Without new technical dependencies.

Explore available data sources

Data protection & GDPR

GDPR-compliant AI is standard at DRWN AI. Transparent processing without unnecessary personal data. Without new tracking structures or black box risks.

View the data protection concept

From operational complexity to clear decisions

Modern media setups are complex: many platforms, different KPIs, high dynamics. Without a central decision-making logic, optimization quickly becomes reactive and difficult to scale. This is exactly where DRWN AI comes in – at the platform level.

Without DRWN AI

  • Fragmented platforms and data silos
  • Manual evaluations using multiple tools
  • Delayed decisions in day-to-day business
  • Limited scalability with increasing complexity

With DRWN AI

  • Central decision-making logic across all platforms
  • AI-supported analysis and optimization
  • Daily, data-driven budget decisions
  • Scalable performance through automation

Who is the platform designed for?

In-house teams

Greater efficiency, reduced operational burden, complete transparency.

Brands with agency support

Shared data foundation, objective decisions, clear performance.

Agencies

Scalable optimization across many customers.

FAQs about the DRWN AI platform

Yes. DRWN AI places great importance on transparency and control in AI-powered budget decisions.

The platform clearly displays AI-generated budget recommendations. Users can decide whether these recommendations should be implemented automatically or require manual approval before execution.

Budget optimization is based on individually weighted factors and defined target KPIs. Since multiple data sources and signals contribute to the decision-making process, providing a complete breakdown of all influencing factors is complex. We are continuously enhancing these transparency features to make the reasoning behind budget decisions even easier to understand.

This ensures that you remain in full control of your media budgets and can decide exactly how much automation you want to use.

Yes. And that makes it even more efficient. Because our pricing is independent of optimized ad spend. And, of course, our licensing models can be expanded at any time. From the first steps toward automation to complex enterprise setups.

Yes, its flexibility in particular makes it very well suited to existing technology and process setups. 

Depending on licensing, aggregated campaign, performance, and budget data from existing platforms, data to be determined externally via AI agents, and internal company data.

Yes. Consulting and managed services can be added as extras, but DRWN AI is explicitly designed as a self-service platform.

Due to the complexity of purchasing platforms, using DRWN AI requires extensive onboarding and experience in dealing with online media purchasing platforms. We therefore offer free onboarding sessions in each of our service packages to help you get the most out of DRWN AI. Against this background, simply "trying it out" in a test account is not conducive to gaining insight. However, we would be happy to show you how DRWN AI is structured and how it works in a non-binding live demo and answer your individual questions (duration approx. 1 hour).

For cross-platform optimization, it is essential that data is compared in a harmonized manner. Thanks to our many years of agency experience, we know exactly how the platforms differ from each other in detail. Through our data imports, we ensure that any differences in the databases are standardized so that "apples can be compared with apples."

DRWN AI is constantly expanding its connections to national and international purchasing platforms. You can find a current list of all currently connected platforms on the Data Connectors & Integrations page. Please contact us if you are missing a specific platform. It is highly likely that a connection is already in development.

You can decide that for yourself. In the default setting, DRWN AI optimizes budgets at the most granular level, as our experience shows that this achieves the highest efficiency gains.

100% flexible. In addition to predefined standard KPIs, DRWN AI offers the option of creating custom KPIs, e.g., through weighted combinations of multiple target values, or controlling them based on individual attribution values from your web analytics system.

Ready for smarter media buying?

DRWN AI is not a collection of individual tools or modules, but rather a comprehensive platform architecture. All functions are based on the same data and decision logic and can be flexibly combined.

Work with us to find out which combination best suits your setup!

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