A few steps to central optimization logic
Many AI solutions fail not because of the technology itself, but because of ill-conceived implementation. DRWN AI is therefore tailored to your business in a few structured steps. The solution was developed by marketing experts with a deep understanding of media setups and performance correlations. Existing platforms are connected, a common optimization logic is defined, and campaigns are consolidated centrally – without additional tracking or technical modifications.
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Step 1 Technical connection of the platforms
DRWN AI connects directly to existing media and data platforms with just a few clicks via secure API interfaces using OAuth. No separate tracking, additional pixels, or adjustments to existing setups are required. DRWN AI uses existing data structures and accesses them exclusively in read-only or control mode via authorized interfaces.
What this means:
- No interference with existing campaigns
- no parallel tracking
- no technical project with a long lead time
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Step 2 Definition of optimization logic & KPIs
The next step is to define which KPIs are relevant for optimization – and how they relate to each other. DRWN AI is not limited to a single performance value.
KPIs can be flexibly combined and weighted:
- multiple signals in a common target value
- different weighting of individual platforms
- Conscious prioritization of efficiency, growth, or stability
This creates an individual optimization logic that realistically reflects the respective business – instead of adopting generic platform targets.
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Step 3 Assigning campaigns to a common KPI logic
In the final step, the individual campaigns from the connected platforms are assigned to the defined KPI logic. This makes campaigns comparable across platforms and allows them to be optimized together.
DRWN AI no longer views campaigns in isolation by platform, but as part of a common target system. Only then can real budget and allocation decisions be made across all channels.
Result: Central optimization instead of platform silos
Once set up, DRWN AI is fully operational:
- The relevant platforms are connected
- The optimization KPIs and decision-making logic are defined
- Campaigns are logically linked and comparable across platforms
Important to know: Operational campaign work remains unchanged in the respective platforms. DRWN AI merely supplements this with a central, daily budget and decision logic.
Data-driven. Automated. Reliable.
Data storage
DRWN AI retrieves all relevant campaign data from all platforms on a daily basis and stores it in AWS databases.
Scalable Hosting
The DRWN AI infrastructure is fully scalable. This results in fast loading times and up-to-date data.
Web-based
DRWN AI is accessible via the web on all devices and available at any time.
Data protection
We place the highest value on the best possible data protection, which we demonstrate in regular audits.
Privacy
DRWN AI does not process any personal data related to a campaign.
Stability
All DRWN AI modules and functionalities are continuously monitored using external tools.
Ready for the next step?
Let's examine together how DRWN AI can be used in your existing setup – in a structured, realistic, and straightforward manner.