Marketing Manager (m/f/d)

Are you an experienced marketing manager with experience in marketing B2B software?

Then we have the perfect job for you!

We offer an exciting environment in the world of digital marketing, where you will have the opportunity to develop innovative solutions and play a key role in building the brand of an innovative product.

Your responsibilities:

• A. Strategic marketing (approx. 40%)
  • Developing marketing strategies to position our SaaS product DRWN AI in the enterprise environment
  • Identifying relevant target groups, buying centers, and growth levers
  • Close collaboration with sales, product, and management (SaaS GTMs, messaging, funnel architecture)
  • Building a scalable lead generation system for long-term sales cycles in B2B SaaS
• B. Operational marketing (approx. 60%)
  • Planning, implementation, and optimization of online marketing measures (paid social, paid search, content distribution, email nurturing, web presence)
  • Creation of marketing materials (landing pages, case studies, white papers, pitch documents)
  • Maintenance and further development of our website and management of external service providers
  • KPI monitoring, reporting, and derivation of concrete measures

What you bring to the table:

• Must have:
  • Professional experience in B2B marketing, ideally SaaS/enterprise/tech
  • A knack for operational campaigning AND strategic vision
  • Familiarity with performance channels, lead nurturing, and marketing automation
  • Structured, independent way of working
  • Very good German and English skills
• Nice-to-have (but not a deal breaker):
  • Experience with longer enterprise sales cycles
  • Knowledge of AI/adtech or product marketing
  • Ability to translate complex technical products into easily understandable messages

What we offer you:

• Part-time model (20 hours per week) with a high degree of flexibility
• Hybrid working: remote and on-site in Cologne.
• Attractive compensation and flexible working hours.
• Opportunity to build marketing in the SaaS sector from the ground up
• Work in a young organization with short decision-making processes, transparent communication, and genuine ownership
• Direct collaboration with management, sales, and product leads
• Performance-based compensation plus various benefits (gym membership, lunch allowance, internet allowance, etc.)