Rethinking campaign management – with DRWN AI.

Our AI-powered SaaS solution analyzes and optimizes your daily budget allocation across all key marketing channels: DSPs, social media, and search engines.
Experience how data becomes real decisions. How your KPIs aren’t just measured, but actively improved. And how your campaigns drive impact exactly where it matters most: in the market.

01

Optimization Control and optimization with AI power

DRWN analyzes daily in depth which LineItems and AdGroups really help to achieve the KPI. Based on this analysis, budgets are calculated on a pro rata basis that maximize the KPI and conserve the advertising budget. Based on the principle of genetic algorithms or the principle of "survival of the fittest".

02

Campaigns Walled gardens were yesterday

DRWN enables multiple campaigns to be harmonized and thus optimized across platforms. Breaking down platform-specific silos is the game changer in KPI achievement. DRWN pulls all relevant campaign data via API, harmonizes and analyzes it, and then allocates budgets at the most granular level.

03

Dashboard Everything at a glance

Choose from different widgets and create your own personal dashboard with all the numbers and data you need. Visualize relevant key figures in any form and always stay up to date.

04

Reporting Transparency for our customers

Integrate reporting into your personal dashboard in seconds. Once created, the reporting updates automatically every day. Export to other systems is possible with just a few clicks. You always have the latest figures for every meeting without having to prepare anything extra.

05

Implementation Fast and uncomplicated

Correct data is the basis of every data-driven decision. For this reason, we ensure that campaign data from the purchasing platforms is harmonized exactly and that there can be no false derivations. To do this, DRWN uses data from web analytics systems and the digital shopping platforms (DSPs, social media, search engines, etc.). Additional tracking from DRWN itself is not necessary.

06

Scaling No matter if local set-up, global or multi-market

No matter how many targets they have, how many markets they serve, how many products they distribute or campaigns they have, DRWN keeps track for them. Technological scalability without limits.

Driven by data. Powered by automation. Trusted by performance.

Data Storage

DRWN retrieves all relevant campaign data from all platforms on a daily basis and stores it in AWS databases.

Scalable Hosting

The DRWN infrastructure is completely scalable. Fast loading times and up-to-date data are the result.

Web-based

DRWN is accessible via the web on all devices and available at any time.

Data protection

We place the highest value on the best possible data protection, which we demonstrate in regular audits.

Privacy

DRWN does not process personal data related to a campaign.

Stability

All DRWN modules and functionalities are continuously monitored by external tools.

Frequently Asked Questions about DRWN AI

You can decide for yourself. By default, DRWN AI optimizes budgets at the most granular level, as in our experience this is where the highest efficiency gains can be achieved.

100% flexible. In addition to the standard KPIs already stored, DRWN AI offers the option of creating individual KPIs, e.g. through weighted combinations of several target values or based on individual attribution values from your web analytics system.

DRWN AI is constantly expanding its connection to national and international shopping platforms. You can find an up-to-date list of all currently connected platforms at https://drwn.tech/en/integrations. Feel free to contact us if you are missing a specific platform. It is very likely that its connection is already under development.

DRWN AI has a comprehensive and dedicated rights management system. Both views and setting options can be restricted. We would be happy to advise you on adapting the system to your individual organizational structure.

All versions offer the option of manually or automatically importing external data into DRWN AI via a Google Sheets import. An API connection to customer databases is included in the Elite tariff. DRWN AI data can be exported in all common file formats without restriction.

DRWN AI does not collect any data from its customers or website visitors, but merely accesses and interprets data that has already been collected. DRWN AI concludes an order processing contract with them for this purpose as part of the licensing process.

Except for the rule-based optimization in the basic package, an artificial intelligence (AI) created by DRWN AI calculates the optimization suggestions to increase the efficiency of your campaigns. Since various. Individually weighted influencing factors are used, a comprehensible representation of the derivation path is not feasible. DRWN AI shows the budget proposals created by the AI in a transparent manner. Licensees can decide at any time whether they always agree to these (“auto-optimization”) or approve them manually.

For cross-platform optimization, it is essential that data is compared in a harmonized way. Thanks to our many years of agency experience, we know exactly how the platforms differ from each other in detail. Through our data imports, we ensure that any differences in the databases are standardized and that “apples are compared with apples”.

Due to the complexity of the purchasing platforms, the use of DRWN AI requires extensive onboarding and experience in dealing with online media purchasing platforms. We therefore offer free onboarding sessions in each of our service packages in order to make the best possible use of DRWN AI. With this in mind, trying things out on your own in a test account is not conducive to gaining knowledge. However, we would be happy to present the structure and functionality of DRWN AI to you in a non-binding live demo and answer your individual questions (duration approx. 1 hour).

Turning data into decisions.

Want to experience how DRWN AI can revolutionize your campaign management? Tell us about your goals – we’ll show you how to actively improve your KPIs. Efficient. Intelligent. Impactful.

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